This is how a Red Bull can looks like in China
Nice surprise to see myself on the new Stance DVD cover. That’s my 3rd time!
I switched from South Africa’s top advertising school to Open University half a year ago and been loving the learning experience so far - today i realized their website is actually powered by my favorite open source CMS Drupal - that’s just awesome!
Invest in chinese energy?
Yesterday I played an old rich woman’s young husband taking care of the mansion and baby for a fashion editorial. The baby was fake - but even knowing this the entire team treated it with the utmost care as if it was real and needed love and protection. This reminded me of how emotionally driven we really are - we think we’re rational beings and that we’re immune to the power of advertising - but in reality we’re far more driven by our subconsciousness than we like to admit and that’s where marketers get us every time - without us noticing…